The owners of Nexus were looking for a contemporary logo for their new startup logistics business.
For the logo, the guys at Nexus were looking for an identity that abstractly resembled an "N" and really liked the recently trending gradient/neon look.
Blue and purple were the only requests made when considering color schemes, but we were intentional in where the two colors were blended to give a subtle overlapping, almost 3D, visual effect. The artwork was heavily inspired by the recent rebranding of Meta.
For the wordmark, we went with the appropriately named san-serif font "Nexa" for a bold and masculine, yet clean and sophisticated feel for the brand.
We offered a few different options to chose from but, ultimately, row number two was the selected logo set and they were very happy with the result.
